Domain ParkingArticle Posted by Expert Author: Nancy Ruskus on 02/05/2013
If you want to be able to own your domain name before you get your web site created and published, then domain parking is a great way to reserve your space on the web. Your domain name is the address of your website, and what you would put on a business card or in an email when you want people to be able to learn more about you.
A common issue is that most people purchase a domain name before they create their web site, which means there's no place to point their domain name to. But with domain parking, the registrar, or company via which you've registered your domain lets you point your domain to a 'dummy' page. This benefits you, because anyone who types in your domain name, they will get a message that something great - your site - is coming soon. You may even be able to place your own message for future visitors to see.
Domain parking is a great solution when you have several ideas for a business name, but haven't chosen one yet. It can also come in handy if you have many future sites in mind that you will need domain names for. Most people will park their domain names on a very temporary basis. But there is different advice for those who will be parking their domain names for a long period of time.
The 'dummy' page mentioned before will, much of the time contain content put there by your registrar. And even though it is a placeholder, if left there for a long time, it risks becoming associated with your web site once you create and publish it. Taking a close look at the content your registrar has placed on your placeholder page is a good idea so that you can ensure that your visitors will understand that any advertising on that page is not yours, but your registrar's.
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